Durian, which is banned in lots of public locations in Asia attributable to its rank odor is an enormous hit in China.
Durian-flavoured meals embrace pizza, butter, salad dressing and milk; KFC has even added “durian exploding hen nuggets” to its menu.
Many evaluate consuming smelly durian for the primary time to consuming a pudding subsequent to an open sewer as a result of nobody can minimize open the fruit with out nauseating.
In accordance with meals author Richard Sterling it ”smells like onions fried in turpentine, garnished with a health club sock”.
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“The durian growers and the business is gearing up when it comes to growing new flavours and advertising and marketing methods,” mentioned Dzaeman Dzulkifli, govt director on the Tropical Rainforest Conservation & Analysis Centre (TRCRC).
“It turns into a worldwide commodity. With the expertise to freeze-dry or package deal it nicely, and get it transferred to China instantly with the freshness nonetheless there.”
Durian is predominantly grown in south-east Asia. It’s referred to as the ”king of fruits” by its die-hard followers.
There have been stories that the hovering Chinese language demand for the smelly durian fruit earlier than the pandemic was turning into the subsequent massive risk to Malaysia’s depleted rainforest, as per conservation consultants.
The demand of durian in Malaysia fell in the course of the pandemic due to the lockdown attributable to which conventional roadside durian stalls have been compelled to shut down.
The motion curbs compelled 1000’s of avenue hawkers and distributors to embrace digital platforms, mirroring a shift in neighbouring Indonesia, the place roadside companies get pleasure from a sizeable on-line presence.
Nevertheless, when distributors tried to embrace this concept of promoting the cut-up fruit on-line, they didn’t discover any transportation due to the fruit’s odor.
In consequence, they got here up with one other answer within the type of air-tight packaging. The plan labored and shortly on-line gross sales led to an enormous spike in demand
Whereas on-line gross sales of the fruit have declined in Malaysia, durian lovers are regularly returning to outside stalls since lockdown restrictions have been eased at first of Might.
However, shoppers have come to see some great benefits of having the fruit delivered to their doorstep. It is a luxurious some by no means had earlier than: to flinch on the stench in personal, whereas having fun with the delicacy.